Discover Media News and Updates

Website Return On Investment

2013-04-11T21:05:28+00:00

Making money online sounds easy, but it rarely is. There is a lot of careful planning that must go into a new website if a positive ROI is ever going to be reached. There are a number of factors that must be considered when launching a new website for your business.

Brightcove Aquires Zencoder

2012-08-17T19:23:29+00:00

Brightcove extends strategic video roadmap with purchase of Zencoder. The open-source video player Video.js included in the acquisition.

Groupon Email Subscribers Top Out

2011-09-26T21:56:36+00:00

Groupon sees email subscribers top out. If you've ever subscribed to their email deals newsletters you know that the inundation of facial deals gets old after about 20. This video highlights the challenges Groupon is having with maintaining competitiveness.

Keyword Mastery – Unlocking The Doors To SEO Success

2011-09-05T22:11:08+00:00

Search engine optimization is becoming a widely used term in marketing meetings these days. Many businesses are employing traditional SEO techniques, while others use press releases to draw specific audiences to their sites. Whether you’re using online press releases or traditional SEO in order to drive traffic to your site keywords are the base of these operations. If you don’t define the keywords you won’t see the traffic.

Business Logos, What’s The Difference?

2011-04-28T14:04:59+00:00

In our modern world, when selling a product or service, it helps to be easily identifiable. Look at Coca-Cola, FedEx, BMW or any other instantly recognizable company today. They all have something in common. A identifiable brand image. Let us look at the different types of logos and what they mean for your company.

Google’s +1 - The “Like” Button for Google Searches

2011-04-07T14:10:44+00:00

Almost a year after Facebook debuted its "Like" buttons, Google is announcing the search engine equivalent - the "+1" button. Launching today as part of the Google search engine the "+1" button allows you to show your approval of the ads and search results you find interesting. The button is part of the search engine for now but API functionality is in the works for websites everywhere.

Groupon Already Losing Luster For Consumers and Businesses Alike

2011-03-28T14:24:06+00:00

Group buying site Groupon hit the consumer mainstream in the last year offering out of sight deals of up to 50% off for everything from restaurant deals to diving certifications. As the emails keep flying into your inbox you might be wondering if Groupon might be right for your business. Before you get too excited here are a few things to know before jumping to the conclusion that Groupon, or any other group buying site, is a slam dunk.

QR Codes, How Are They Used?

2011-03-21T14:27:45+00:00

We are now officially living in a technology driven world. We have smart phones, tablets, and pdas giving us instant access to the internet, local shopping, games, and more. With new technology comes new lessons to be learned, goals to achieve, and practices. Something new you may have heard of are QR codes. These "Quick Response" codes are essentially "barcodes without the restriction of barcodes." QR codes can take you to a website, a product page, a game, movie and more with just the click of a button, or touch of a screen if you're using a touch screen device.

Why We Are No Longer Developing Websites For IE6

2011-03-06T14:31:28+00:00

10 years ago when Internet Explorer 6 was first released it was a major milestone for Microsoft in the maturation of their browser which was competing with Netscape as their primary competition. A lot of things have changed on the Internet in last 10 years but IE 6 continues to hold it worldwide market share of roughly 12%. The results vary from country to country with the United States making up 7% market share for IE 6.

The Importance of Social Media in Business

2010-08-31T15:19:40+00:00

900,000 new blog posts appear everyday, enough to fill the New York Times for 19 years. 700,000 new members join Facebook each day with 45 millions updates recorded daily. The user volume of today's social media networks such as Digg, Facebook, and Twitter is staggering. There are more users than ever and they only grow each day. This is good for businesses for obvious reasons. Small businesses are able to get the word out about their business much easier than 30, 20, even 10 years ago. Social media has become an extremely powerful tool that, when utilized correctly, can boost your small business's web presence practically overnight. Here are a few insightful points regarding social media marketing.