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Website Return On Investment

Making money online sounds easy, but it rarely is. There is a lot of careful planning that must go into a new website if a positive ROI is ever going to be reached. There are a number of factors that must be considered when launching a new website for your business.

April 11, 2013 Category: Permalink


Brightcove Aquires Zencoder

Brightcove Aquires Zencoder

Brightcove extends strategic video roadmap with purchase of Zencoder. The open-source video player Video.js included in the acquisition.

August 17, 2012 Category: Permalink


Groupon Email Subscribers Top Out

Groupon sees email subscribers top out. If you've ever subscribed to their email deals newsletters you know that the inundation of facial deals gets old after about 20. This video highlights the challenges Groupon is having with maintaining competitiveness.

September 26, 2011 Category: Industry NewsPermalink


Keyword Mastery – Unlocking The Doors To SEO Success

Keyword Mastery – Unlocking The Doors To SEO Success

Search engine optimization is becoming a widely used term in marketing meetings these days. Many businesses are employing traditional SEO techniques, while others use press releases to draw specific audiences to their sites. Whether you’re using online press releases or traditional SEO in order to drive traffic to your site keywords are the base of these operations. If you don’t define the keywords you won’t see the traffic.

September 05, 2011 Category: Website OptimizationPermalink


Business Logos, What’s The Difference?

In our modern world, when selling a product or service, it helps to be easily identifiable. Look at Coca-Cola, FedEx, BMW or any other instantly recognizable company today. They all have something in common. A identifiable brand image. Let us look at the different types of logos and what they mean for your company.

April 28, 2011 Category: MarketingPermalink


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